NOVOPLEX Technology
Novoplex® Plex Technology, ie Vegeta I Protein Complex, acts inside the hair throughout the color service, strengthening, restructuring and protecting even the most sensitive hair. Thanks to its low ammonia content, the formula offers a softer, brighter and silkier result. A color result with rich, deep and personalized reflections to meet the latest fashion trends and achieve a result faithful to the color chart.
Hair + strong, nourished, restructured and protected. Color + soft, long-lasting and bright.
The perfect harmony of notes
The fragrance of Novoplex® is woody and citrus; opens with sparkling notes of bergamot and orange, reveals exotic notes of jasmine and ylang-ylang and ends with an enveloping base of honey and sandalwood for a
authentic sensory experience in the season.
100% Vegan
74.4% Biodegradable
PLEX Technology
The absolute innovation of Novoplex® is represented by the integration of the Vegetal Protein Complex, the fundamental element of Plex Technology to care, protect and rebuild
while driving
This latest generation complex contains naturally derived proteins, soy, wheat and oats, which affect the elasticity, flexibility and wear of the cuticle. This
3 elements determine the strength and resilience of the hair.
Thanks to its unique chemical composition, Vegetal Protein Complex penetrates the fiber layer, strengthens and protects the hair from the inside and at the same time forms an external protective film with a strengthening, nourishing and moisturizing effect on the hair surface, thus preventing hair breakage.
The perfect harmony of notes
